Fashion Photographer William Davies Published on Wednesday, 14 March 2012 16:18
When observing the work of William Davies, a fashion and beauty photographer with a HND from the University College for the Creative Arts, it is easy to believe the messages submitted to us by the advertising campaigns of most beauty products and cosmetics – that we all have a bit of beauty in us.
Having done work for the likes of Boots No. 7, Marie Claire, Olay, and many more, William Davies knows a trick or two about how to convey these messages.
Davies’ work is consistent with the conventions of high fashion photography. His portraiture style is often from a face-on angle, one which is widely accepted in the world of photography as being one of the more difficult ways in portraying a models beauty. Davies is accomplished in this technique.
He seems to have a fixation with colour and/or the lack of it. Some of his images are desaturated, whereas others are vibrant and have a particularly dominant colour. Blues and reds, colours that recall different extremes of temperature, are often used.
In the occasional image, unusual compositions are used, such as the focusing on one single facial feature. The focusing on the lips alone emphasises the glossy texture, a technique which would be useful in promoting lip glosses and colours.
William considers the digital post production phase of his work to be a key component in the work he does for clients. This process enables him to emphasise and exaggerate certain elements of his photography to achieve the image of message he is aiming to deliver through his photography.
More of William Davies’ portfolio can be viewed on his Fashion Rider profile.