Ethical Fashion UK at London Fashion Week

Published, 2 years ago

With everyone who is anyone in attendance, London Fashion Week focused on the latest sustainability news hitting the headlines, with brands positioning themselves as front-runners when it comes to becoming the most respected and admired in the industry for diversity and ethical fashion.

Fast fashion was a big topic for discussion on this year’s catwalk, and it’s also a subject that Fashion Rider has covered recently in our post with TISKA London.  It’s an area which fashion brands are now seriously taking into consideration while designing, creating and promoting future fashion lines.

Tiska2

Starting a revolution

The revolution for the fashion industry began even before the first heel was placed on the catwalk, with exciting announcements coming from the British Fashion Council.  Announcements which made waves across the industry, an announcement that stated `there would be a ban on animal fur` at LFW 2018.

Of course, the announcement came after a survey was carried out to find out that those who were displaying collections were actually removing fur from their products anyway – but still this is ground-breaking from an industry that has faced much scrutiny in this area for years.

Responding to change

By choice or through no choice at all the fashion industry is responding to changes in our culture.  Driven primarily by millennials, who go out of their way to find sustainable, ethical fashion brands.

In light of all these changes, alongside the more traditional catwalk shows, LFW hosted a series of side events.

One such event was the “Behind the Brands: Deconstructing Slow Fashion.”  This event was dedicated to revealing how designers create their clothes.  Designers such as Studio Pia, Bourgois Boheme and sustainable fashion brands Gung Ho and We-Resonate all opened their fashion houses to the world to show behind the scenes secrets of how their lines are produced.

What’s clever about these brands is that not only are they showing their sustainable and ethical side, but they’re quite literally opening up to the public.  They are showing their hand almost, they have nothing to hide, and they want to portray an open and honest relationship, connecting with their customers and future customers.

Ethical Fashion

Due to this connection with the millennial generation, we’ve also seen the likes of Patagonia, VF Corporation and even Nike engaging in brand activism.

Of course, for Stella McCartney brand activism is something that she builds into her brand’s core.  With news during LFW of the opening of a new London store, which uses cutting-edge air filter technology – all in a bid to highlight the Capitals air pollution problem.

Another brand also ready and willing to make their fashion statement was Vin + Omi who featured fashion lines crafted from eco-sustainable textiles and processes.

The most anticipated show to take to the stage, Richard Malone, who is committed to textiles involving around recycled plastics and growing his brand and lines using hand-woven fabrics, added to his spring/summer collection by working with the Italian fabric house Taroni, the “most sustainable producer” in the industry.

Finally, with 133 models walking the runway for Burberry, the brand was also quick to highlight the end to burning piles of unsold stock, in a bid to reduce wastage and emissions.

Ethical Fashion2

Why is this important? 

Because with such changes being seen to empower brands it is more than likely that the future of Fashion Weeks around the world will feature brands with an ethical purpose beyond their actual physical products.

The world is changing, and the fashion industry is changing with it.  To drive brands and retain customer loyalty, it’s no longer about putting a new fashion line on the world’s most famous catwalks.  It’s about being open and honest about how your products are made, what they’re actually made from and just what is your overall corporate social responsibility goal.

Liked what you read? Share the article!

Share on facebook
Share on twitter
Share on pocket
Share on whatsapp
Share on linkedin

Get Noticed with Fashion Rider.

Get the recognition you deserve. Portfolio, Jobs, Social Media promotion and much more. All in one membership. 

You might also like

Fashion: Casino Attire

Going to a casino can be an exciting experience for first timers. However, this could also be stressful if you don’t know the proper attire …

Read More

6 best apps for 2021 you should have in your phone

Find apps for your phones can be time-consuming, which is why we bring you the 6 best apps for 2021 you should have on your phone this year.

Read More

Hip Hop Fashion, from streets to mainstream: 7 Interesting things to know

How rappers branded themselves revolutionized the business of hip hop fashion.

Read More

5 winter hair care tips for men you should adopt this winter

No men like dry and frizzy hair in winters, which is why we bring 5 winter hair care tips for men you should adopt this winter to keep your hair happy!

Read More

Fashion ‘Styling’ it out in 2021

Ok, so 2021 might not have kicked off to the start any of us may have wanted. However, don’t shut the wardrobe doors and get …

Read More

Deal with the EU is the equivalent of arthritis

The free trade deal with the EU is the equivalent of arthritis – you can still do most of what you did before, but it …

Read More

Finally, a job board for 2021 you can get on board with!

Whatever your reason, we understand how exhausting searching for jobs can be. That’s why we have a job board for 2021; you can get on board with!

Read More

Happy New Year!

The team and I would like to raise a glass (or maybe two) to everyone who has not only supported Fashion Rider through what has …

Read More

Merry Christmas from Fashion Rider

2020 is fast coming to an end (hooray, we hear people shout), and we would like to take this opportunity to wish all our members, …

Read More

Subscribe to our newsletter today!

FASHIONSUPPORTSUCCESS

Promoting our members throughout the industry, providing exciting job opportunities and supporting them with increased visibility and valuable advice to ensure their journey is a long and successful one.

Fashion Rider
First Floor, Swan Buildings, Swan St, Manchester M4 5JW

Subscribe to our newsletter today!

© 2020 Fashion Rider UK

We use cookies to offer you a better experience and analyze site traffic. By continuing, you consent to the use of the cookies following our privacy policy. You may choose to opt-out through our privacy policy page.