Fashion content and optimisation

Published, 3 years ago
Of course we want to make sure we are found when people are searching for our products and services. It has always been my dream to sell Fashion Rider without ever having to pick up the phone; and while I haven’t yet achieved this there are some simple things we can improve to increase our chances.
 
Adding key words to content is a great, and fairly simple, way to start and will help us to start moving up the Google ranking.  Look at a list of the most common fashion terms that your audience will be searching for and then use these as keywords in our online content.
 
Peter Yip EasyTip
 
You can also use keyword tools such as Google keyword plannerGoogle trends, Overture Keyword Tool or Keyword Discovery.
 
These sites will provide information about how often people are searching for certain terms related to you and your business, as well as analysing your website and your competitor’s website. 
 
Just be aware that picking the words with the most searches is not always a good tactic as you can easily get lost in the competition.
 
Peter Yip Keywords
 
Create a content strategy
Now that you have your keywords identified it’s important to create a content strategy; a focused plan which outlines the topics of your content, as well as how you will distribute valuable, relevant and consistent content in order to attract and keep your audience.
 
If you have an important message, or piece of helpful content that can have a direct impact on your audience, make sure you share it and don’t be afraid to repeat it.  It’s about creating consistency and also showing that we’re communicating the same important message across all platforms of interaction with our audiences.
 
Plus it makes our job a lot easier.
 
This leads on to how we need to frame our content. Framing has a direct impact on your customer and how they will react. For a positive outcome readers need to see a clear gain for them. So think about:  Have you solved a problem for them?  Answered a question or simply positioned your content in a positive light?
 
On web pages it is recommended to include between 1-5 keyword phrases and make sure you have placed at least one in the first 25 words of the visible text. 
Peter Yip Visible
 
Do also be careful of not over using your keywords, the best advice I can give to avoid this is to write naturally and write what feels comfortable for you. You’d be surprised how many of your keyword phrases can be achieved through this approach.
 
I will be going into much more detail in this subject at a later date so if you would like to know more about something specific, now is the time to let me know.

Liked what you read? Share the article!

Share on facebook
Share on twitter
Share on pocket
Share on whatsapp
Share on linkedin

Get with Fashion Rider.

Get the recognition you deserve. Portfolio, Jobs, Social Media promotion and much more. All in one membership. 

You might also like

Fashion and the end of the Brexit transition period

19th October 2020 Fashion and the end of the Brexit transition period – points to consider as we approach 31 December 2020 With less than …

Read More

How Freelancers Can Thrive With a Strong Digital Presence

Freelancer? Working from home or for yourself? In need of a gentle reminder? Whatever your business and whatever your industry; a strong digital presence has …

Read More

How To Grow Your Social Media

In most industries social media is used on a daily basis, particularly in the fashion industry. Making your posts gain traction and high quality leads …

Read More

Things to consider in a Fashion Marketing Strategy

Having a marketing strategy that is consistent and is relevant to your customer base is so important when trying to grow a business. You need …

Read More

Fashion Advice: Funding for Fashion Professionals

Launching a business can be a scary yet exciting time.  You have your business plan and strategy set, and you have a clear vision as …

Read More

Fashion Industry Awareness

Whether you are just starting or have been working in the fashion industry for a while, you already know that watching out for the latest …

Read More

Top 8 Fashion Tips for Working Women Who Want To Break That Glass Ceiling

As a woman trying to make it in the cutthroat competitive working environment that is the corporate world, you have your work cut out for …

Read More

Fashion Professionals: Do you know your taxes?

Running your own business, big or small, involves taking care of your tax returns.  Knowing your taxes and in particular small business taxes are vital. …

Read More

Fashion Professionals: Are you using the right accounting software for your business?

Accounting and indeed accounting software can be a minefield if you’re not doing it day in and day out. Accounting isn’t always everyone’s strong point …

Read More

We use cookies to offer you a better experience and analyze site traffic. By continuing, you consent to the use of the cookies in accordance to our privacy policy