How To Grow Your Social Media

Published, 1 year ago

In most industries social media is used on a daily basis, particularly in the fashion industry. Making your posts gain traction and high quality leads is so important to the success of most businesses, however due to the saturation of the market most posts go unnoticed. We can work with you to create posts that not only stand out but generate you high quality leads. Generating sales through social media is at the forefront of our marketing strategies.

Creating an engaged audience.

The most important factor when trying to grow social media pages is gaining a loyal and engaged following. One way this can be done is through the consistency of your posts. If your brand is instantly recognisable then your followers are more likely to engage with it. Also, maintaining a very high standard of posts is essential. Getting the balance right between how much you post and the quality of your posts is essential. We recommend posting less frequently (3 times a week) because it is the well thought out content that leads to sales.

brand

TOP TIP – Using a tool like Buffer will mean that you can schedule posts in advance and not worry about keeping up your consistency.

 Organic vs Paid Reach

Through well targeted ads it is relatively easy to grow your pages quickly. This way you are able to reach an audience who may not have found your content/products naturally and gives you another demographic who you can target. However, when trying to generate sales through social media, organic reach is often more successful. This is done through the quality and consistency of your content.

As always, we strongly recommend a mixture of the two as when your ads are well targeted you can begin to turn the audience you found from them into loyal followers.

TOP TIP – It is always worth running some paid ads as it will help you boost your post in the algorithm, even if you don’t commit a big spend.

 Facebook

While many say that facebook is a dead social platform, it is one of the most effective platforms for gaining engaged leads. Facebook Ads are one of the best ways in growing your page quickly because if they are well targeted you can reach an audience that would not have reached your page naturally as it is usually harder to do this on facebook than Instagram or other mediums.

Content

For Facebook your content needs to be extremely engaging and eye catching as people’s attention span is much lower on here. High quality video content is proven to be much more effective when trying to grow your page and sales on Facebook. This is because it shows the quality of your product/brand is the best possible way, your audience likes to see a deeper insight into what happens at Fashion Rider and video content is the best way to do this.

TOP TIP – The Adobe suite can really help create content that stands out. Premiere Pro (their video tool) is a must!

Instagram

For a business operating in the fashion space, Instagram is the most effective social media platform. This is because the organic reach you can gain from quality content is far greater here than anywhere else. This is a huge advantage to your business as you can capitalise on the popularity of fashion and makeup at the moment.

Instagram2

Content

For instagram high quality images are vital. When people are browsing your images need to stand out and grab their attention. This can also be done through precise tagging and ads. We recommend posting more regularly to Instagram than other social medias because the demographic that mainly use it are used to seeing a constant stream of new posts and you have to stay on the forefront of your target markets minds.

TOP TIP – Post to instagram in the 9×16 format to take up as much space in people’s feeds. More screen real estate = more engagement.

 A few extra tips!

  • Post thought provoking questions that create engagement.
  • Create live streams that users can interact with. This is being pushed on Facebook and Instagram’s algorithms.
  • Comment interesting things on popular pages in your industry.
  • Create content that encourages people to tag their friends

 

Still struggling to get ahead? Get in touch and let us know how we can help: contact@www.doenhoff.co.uk

Liked what you read? Share the article!

Share on facebook
Share on twitter
Share on pocket
Share on whatsapp
Share on linkedin

Get with Fashion Rider.

Get the recognition you deserve. Portfolio, Jobs, Social Media promotion and much more. All in one membership. 

You might also like

How to Keep a Well-Maintained Home

A well-maintained home is essential for several reasons. If you’re having guests over, or you’re selling your home, then you want to make as good …

Read More

Finally, a job board for 2021 you can get on board with!

Whatever your reason, we understand how exhausting searching for jobs can be. That’s why we have a job board for 2021; you can get on board with!

Read More

Happy New Year!

The team and I would like to raise a glass (or maybe two) to everyone who has not only supported Fashion Rider through what has …

Read More

Merry Christmas from Fashion Rider

2020 is fast coming to an end (hooray, we hear people shout), and we would like to take this opportunity to wish all our members, …

Read More

Utilising Every Possible Income Stream

Many resources tell you to focus on just one thing rather than having too many monetisation strategies. While I agree with that, if you can …

Read More
Best tips on working from home

6 Best Tips on Working From Home During Covid

People are choosing to work from home. No matter what your reasons for working from home, you can find it challenging adjusting. These the best tips on working from home to ensure you have a productive day!

Read More

Events for creative inspiration

At Fashion Rider, we have been working hard behind the scenes and we have not only redeveloped and overhauled our site, but we have really …

Read More

4 most practical hair tips for healthy hair!

With these practical hair tips for healthy hair, you can have beautiful long, resistant, and ultra-shiny hair which is the dream of all women.

Read More

7 things on how to be fashionable on a budget

Staying on-trend can be a significant expense. You might struggle to change your style with the season if you don’t have an extravagant budget to …

Read More

We use cookies to offer you a better experience and analyze site traffic. By continuing, you consent to the use of the cookies in accordance to our privacy policy