How Streetwear Took Over The Fashion World

Published, 2 years ago

Streetwear was first made popular in the early 2000’s thanks to skaters and their surprising influence on pop culture. Clothing brands like Supreme and Stussy were in their prime, dominating the scene across America and soon, over to Europe. Since then, streetwear has continuously developed and broadened its audience.

What was once a clothing style for skaters and teenage boys has transformed into an outfit go-to. Everyone from models to musicians is frequently seen in casual streetwear clothing. Although its popularity has somewhat fluctuated, today, it’s very much a viable outfit option for everyone – not just LA skaters. So, how has streetwear taken over the high fashion world? We delve into its past, present and future.

312717 mainshow 9

Where it Began

Most of the popular streetwear brands you see today were started in the 1980’s, though they only really gained momentum in recent years. It was thought that creating a fashion brand around a particular persona/hobby was a smart way to tap into a completely new market. California has always been a hub when it comes to mens urban clothing, with many of the biggest names in streetwear originating there.urban

Now, some of the most famous sports brands like Nike, Adidas and Puma are all trying to tap into the streetwear market. However, brands like Off-White, Bathing Ape and Supreme have all kept their integrity despite growing success. This has given them a distinctive edge over their counterparts, as their largely seen as the pioneers of streetwear fashion.

Major Influences

Brands like Supreme and Stussy paved the way for designers like Vigil Abloh and Raf Simmons to create their own, designer take on streetwear. They’re merging streetwear with high-fashion, making it a more premium product by using luxurious materials to create streetwear-style pieces. Now, celebrities are ditching their everyday glamourous looks in favour of premium yet casual streetwear. In fact, it’s arguable that streetwear wouldn’t be where it is right now if it weren’t for celebrities ready to adopt this unique style.

Fashion is heavily influenced by what people see on social media, and models and influencers are often known to be the ones to set the bar when it comes to what’s “on-trend”. Once models like Bella Hadid and Kendall Jenner are seen in designer streetwear – you know it’s cool. That’s why many streetwear brands like to collaborate, both with other designers and also celebrities, raising their profile and bringing their designs to the masses.

739715 mainshow 10

The Future of Streetwear

Though it seems the fashion world is constantly changing with new trends and styles being bought in every season, it certainly feels like designer streetwear isn’t going anywhere fast. With clever marketing tricks and good quality clothing, the streetwear hype is yet to die out. Brands are still collaborating to create new, amazing collections, and there’s still a buzz around every Supreme new release. It’s yet to be seen whether streetwear has a fallback, relapsing once again to fall out of relevance. For now, it’s at its peak – and it’s staying that way.

Liked what you read? Share the article!

Share on facebook
Share on twitter
Share on pocket
Share on whatsapp
Share on linkedin

Get with Fashion Rider.

Get the recognition you deserve. Portfolio, Jobs, Social Media promotion and much more. All in one membership. 

You might also like

How to Keep a Well-Maintained Home

A well-maintained home is essential for several reasons. If you’re having guests over, or you’re selling your home, then you want to make as good …

Read More

Finally, a job board for 2021 you can get on board with!

Whatever your reason, we understand how exhausting searching for jobs can be. That’s why we have a job board for 2021; you can get on board with!

Read More

Happy New Year!

The team and I would like to raise a glass (or maybe two) to everyone who has not only supported Fashion Rider through what has …

Read More

Merry Christmas from Fashion Rider

2020 is fast coming to an end (hooray, we hear people shout), and we would like to take this opportunity to wish all our members, …

Read More

Utilising Every Possible Income Stream

Many resources tell you to focus on just one thing rather than having too many monetisation strategies. While I agree with that, if you can …

Read More
Best tips on working from home

6 Best Tips on Working From Home During Covid

People are choosing to work from home. No matter what your reasons for working from home, you can find it challenging adjusting. These the best tips on working from home to ensure you have a productive day!

Read More

Events for creative inspiration

At Fashion Rider, we have been working hard behind the scenes and we have not only redeveloped and overhauled our site, but we have really …

Read More

4 most practical hair tips for healthy hair!

With these practical hair tips for healthy hair, you can have beautiful long, resistant, and ultra-shiny hair which is the dream of all women.

Read More

7 things on how to be fashionable on a budget

Staying on-trend can be a significant expense. You might struggle to change your style with the season if you don’t have an extravagant budget to …

Read More

We use cookies to offer you a better experience and analyze site traffic. By continuing, you consent to the use of the cookies in accordance to our privacy policy